If you have followed my journey, you already know I do not do anything small. I built The Mane Choice from a single idea and a YouTube channel into a brand that reached more than one hundred million dollars in sales and lived on shelves in tens of thousands of stores. Now I am pouring everything I have learned into Watch & Sea Beauty, and this summer we are bringing it straight to you.
So here is the news I have been holding onto. Watch & Sea Beauty is shutting down New Orleans for 4th of July weekend. I have not done a hair care pop up since The Mane Choice, which makes this our very first Watch & Sea Beauty pop up. We are calling it The SEAcret Oasis, and you are invited.
This is bigger than a product launch. It is a love letter to the community that built me.
Step inside The SEAcret Oasis
Because it has been so long since my last pop up, I did not want this to feel like everything else. The SEAcret Oasis is built to be a true escape. The moment you step inside, the noise falls away. Think calm water, soft petals, and the feeling that you have walked into somewhere made just for you. This is not a table with a few products on it. It is a transformation you can feel, the second you walk through the door.
What is waiting inside
- Sip, Shop & Sea. Sip something refreshing, shop the full Watch & Sea Beauty line, and soak in an atmosphere inspired by the sea.
- Celebration with the CEO. Spend real time with me. I will be there in person to celebrate, connect, and share what this next chapter means.
- Product demos with our team. Our Watch & Sea Beauty staff will walk you through the line and help you find the routine that fits your hair.
- Free products and gifts. The first 1,000 guests leave with free Watch & Sea Beauty products and gifts, formulated with sea kelp, seaweed, and algae.
The details
Saturday, July 4: 2 PM to 6 PM
Sunday, July 5: 10 AM to 6 PM
Where: Petal Salon, 1340 Magazine Street, New Orleans, Louisiana
The gift: Free products and gifts for the first 1,000 guests
Cost: Free to attend
Questions you might be asking
Do I need a ticket?
No ticket needed. The SEAcret Oasis is free to attend, so come through during open hours. Free products and gifts go to the first 1,000 guests, so earlier is better.
Where exactly is it?
Petal Salon, 1340 Magazine Street, New Orleans, Louisiana.
Will you be there in person?
Yes. Celebration with the CEO means I will be right there to celebrate with you. Session times will be shared on our channels as the weekend gets closer.
Tell a friend, bring a friend, and let's make some memories. I cannot wait to see you in New Orleans.
Courtney Adeleye, CEO of Watch & Sea Beauty